Technopreneurship-Based Competitiveness and Innovation at Small Business in Gorontalo City

نویسندگان

چکیده

Business today has been globalized. This made business even more competitive. Companies, regardless of their size, have to improve competitiveness. Sustainable competitiveness is the core need for innovation. study aims at exploring correlation between IT-based innovation or technopreneurship and was a quantitative with survey method. The respondents in this were small owners handicraft creative content production Gorontalo city. data collected by online form after three month collecting data, 163 respondents. Product, process organizational instruments use from previous research. All Likert scale points 1 5 which indicate disagreement agreement analyzed using PLS-SEM. Results show that information technology-based product innovation, IT based significantly positively influence growth Product city, Indonesia actively producing new products. Also, not only limited but also uses technology. Utilization able increase competitiveness, especially businesses technology assumed strongly develop high-tech field influenced products, processes SMEs must be create segments, services exceed performance limitations traditional products utilizing everything possible through digital models.

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ژورنال

عنوان ژورنال: International Journal of Sustainable Development and Planning

سال: 2022

ISSN: ['1743-7601', '1743-761X']

DOI: https://doi.org/10.18280/ijsdp.170408